Consumer behavior

Creative or deceptive? Cannes Lions campaigns that crossed the line

Cannes Lions campaigns that crossed the line have sparked intense debate within the...

Influencer Marketing faces growing scepticism than traditional advertising

A new report from the National Advertising Division of BBB National Programs, a non-profit...

You asked. Did they listen?

You don’t need a fresh campaign for certain businesses. It is imperative that they...

The Gen Z brief is broken

Marketers often fall into the trap of applying a "Gen Z vibe" to every campaign....

Your audience has a filter for BS

In an age where authenticity reigns, brands clinging to glossy perfection face being...

Labubu Is ugly, expensive, and viral: make it make sense

 A demon lurks within the depths of the internet. With its sharp teeth and lifeless...

Ad revenue of content creators to surpass traditional media this year

WPP Media has revealed that content creators will see a 20% increase in their revenue...

Countdown begins for MARKETING EDGE Q2 Virtual Summit, set for June 13

MARKETING EDGE has begun the countdown to its 2025 Q2 Quarterly Virtual Summit, which...

The AI revolution: marketing’s practical ROI beyond the hype

 Artificial Intelligence (AI) now dominates marketing conversations. Initially,...

All eyes on Abuja as Nigeria prepares to host World Public Relations Forum 2026

As Nigeria clinched the hosting rights for the 2026 World Public Relations Forum...