Consumer behavior

Why D2C brands must build loyal communities

Direct-to-Consumer (D2C) companies are everywhere in today’s digital economy. They...

Convenient… But At What Cost? Rethinking the Trade-Offs We Ignore

Convenience is not a luxury in today's hyperconnected, one-tap society; it is a given....

Who are you when the cameras are off? The era of backstage branding

In an era of filtered feeds and overly polished marketing, trust is the most valuable...

Looks smart, feels fake: why consumer distrust in AI is a branding problem

A skin care brand on the internet released a sleek new robot in early 2023 to help...

Uncopyable: the human skills that still matter

With AI capable of writing emails, editing films, and recommending marketing strategies,...

Culture Is the Strategy: Unlocking Real Growth Through Real Context

In today's congested, algorithm-fed market, businesses compete not just on price,...

Pernod Ricard Nigeria leads the charge against alcohol counterfeiting, champions responsible drinking and sustainability

Pernod Ricard Nigeria, the local arm of the global spirits giant Pernod Ricard, has...

Industry applauds GLG Communications for elevating PR excellence

In a city where stories shape reputations and vision drives industries forward, GLG...

Interpublic unveils ASC platform for brands to navigate commerce complexity with AI

In a bid to provide a new solution built to help brands navigate the increasingly...

World Bank hails Nigeria’s digital reforms, backs ambitious fibre backbone

 By Taiwo Osho Anshula Kant, World Bank Group Managing Director and Chief Financial...