Tag: Consumer behavior

Kantar BrandZ 2025 unveils world’s most valuable brands, provides analysis

In an era defined by digital overload and high consumer expectations, brands should...

The Naira’s tight grip: how price sensitivity is rewriting the rules of marketing and consumer choice in Nigeria

In Nigeria’s lively and busy economy, where every naira matters and value is continuously...

Advertisers face consumer losses amid rising Ad fatigue – AD-ID

By Oluwaseyi Lawal A new report by AD-ID has revealed that ad fatigue is influencing...

Global e-commerce sales in health, personal care to hit $358.4bn

By Zion Rufus   E-commerce sales in health, beauty & personal care...

FMCG Companies defy consumers, ration quantity offerings in pack sizes

  By Zion Rufus   Despite continuous nose-dive in consumer purchasing...

Impact of effective marketing strategies on ethical consumerism

  By Zion Rufus Leveraging the interest of consumers in issues that affect...