business success

Why marketing defines who wins and who disappears

When people discuss successful firms, they frequently refer to innovation, leadership,...

MARKETING EDGE Publisher endorses new book “Winning  with Strategic Communications.”

In a business ecosystem where unpredictability reigns supreme, companies are often...

How marketing builds the pricing power that fuels profits

Growth without profit is no longer praised in the modern economy. Boards, investors,...

Market share: the metric that matters, but only in context

For many years, marketers have regarded market share as the ultimate measure of a...

The risk of playing it safe: why comfort is the enemy of growth

In marketing, the term “safe” may evoke a sense of security. It prevents blowback,...