Tag: Brands

MARKETING EDGE to Spotlight ‘Brands to Watch’ and  Forces Behind the Brands in 2025

By Felicia Nwosu MARKETING EDGE, Nigeria's premier brand-focused publication,...

Brands leveraging banter to win hearts, minds as tool for engagement

By Felicia Nwosu In today's hyper-competitive digital landscape, brands are constantly...

Some notable strategic partnerships that fueled Nigerian brand growth in 2024

By Felicia Nwosu The year 2024 witnessed a remarkable surge in collaborative efforts...

Riding seasonal wave as strategy brands can leverage to boost sales

By Felicia Nwosu For businesses, understanding the ebb and flow of consumer spending...

First Bank, UBA, Zenith Bank, Nigerian Breweries,  Minimie light up 2024 Calabar Carnival

Calabar, Cross River State. Wednesday, December 25, 2025.The 2024 Calabar Carnival...

Global consumer trends for 2025 reveal shift toward self-sufficiency – Report

  By Felicia Nwosu Innova Market Insights has unveiled its 2025 Global...

An eclectic review of MARKETING EDGE Q2 Virtual Summit

By Tunde Animasaun The second edition of the popular MARKETING EDGE Quarterly...

MARKETING EDGE on TV hosts Medebem this Wednesday

By Felicia Nwosu MARKETING EDGE on TV, Nigeria’s leading brand-centric, advertising,...

Throwback Thursday: Nostalgic candy brands

By Abimbola Mohammed Growing up, local sweets and snacks are some of the most enjoyed...

Hennessy, Nas celebrates AI-powered hip hop golden jubilee

By Kingsley Odii Hennessy and Nas, the renowned rapper, have collaborated to celebrate...