Tag: brand

’22 Political adspend witnessed 7.5% to $8.94B lower than projection

By Felicia Nwosu AdImpact, an ad intelligence firm, has reported that political...

Ajayi, others announced as White Square Festival of Creativity Jury

By Ibidunni Banjoko White Square, one of the largest international creativity festivals...

Cannes Lions honours AB InBev, makers of Trophy, Hero, Budweiser & Flying Fish with 2023 Creative Marketer of the Year

The world’s leading brewer is awarded for a second consecutive year, the only...

Tiktok appoints Kinda Ibrahim, GM Middle East, Turkey

By Oghale Mafuru Tiktok, a social networking platform, has appointed Kinda Ibrahim...

World Consumer Rights Day: Consumer advocate calls for awareness

By Felicia Nwosu As Nigeria joined its counterparts across the world to observe...

Value of PR in CEO Media Performance Audit cannot be overstated – Odiakose

By Ibidunni Banjoko Philip Odiakose, the Chief Insights Consultant at PPlusMeasurement...

Airtel Africa set to roll out $750M to ramp up mobile-money business

By Felicia Nwosu As part of its sustained investment in infrastructure, Airtel Africa,...

Ogunyombo charges brands to embrace performance marketing

By Felicia Nwosu Dr. Oludare Ogunyombo, Associate Director, Brooks and Blake Nigeria...

Forex crisis, inflation impact smartphone market as import declines by 32%

By Joseph Ekeng Persistent forex crisis and rise in inflation has taken a toll on...

Nigerian creatives laud Coca-Cola’s inspiring new campaign

By Joseph Ekeng Carbonated drinks leader Coca-Cola has recently released a new campaign...