Brand Storytelling

Who are you when the cameras are off? The era of backstage branding

In an era of filtered feeds and overly polished marketing, trust is the most valuable...

Tell me a story before I swipe: winning attention with narrative

Marketers are learning the hard way in this age of endless scrolling and dwindling...

Advertising titan Senator Akinola Odunsi celebrates 80 years of impactful journey

It was glitz, glamour and panache as Senator Akinola Odunsi, a renowned advertising...

The director never sleeps: how AI is changing the future of video marketing

Attention is costly, content fatigue is real, and resources are more constrained...

The marketing hiring freeze is real and risky

A quiet shift is underway in boardrooms and Zoom meetings across businesses. Marketing...

AAAN 52nd AGM: “Charting bold paths forward” in Ibadan

The 52nd Annual General Meeting (AGM) of the Association of Advertising Agencies...

OAAN set  to hold 40th AGM, July 17

The Out-of-Home Advertising Association of Nigeria (OAAN), is set to hold its 40th...

Lagos NIPR celebrates World PR Day 2025, urges strategic communication to heal divides

The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) has...

Exciting times for Glo customers as telco rolls out 3 unique products

Digital solutions company, Globacom, has moved to excite its customers with the launch...

When star fades: why the story still sells

For many years, celebrity endorsements served as the quintessential advantage in...