Brand news

MARKETING EDGE on TV hosts Ozone Mbanefo this week on TVC News DStv Channel 418 at 12:30 pm

By Oghale Mafuru Foremost brand communication, advertising, and marketing television...

Disruptive leadership is a catalyst for development- Prof. Pat Utomi

By Oghale Mafuru Prof. Pat Utomi, Founder, Centre for Value in Leadership and...

La Casera and Gala: Brand war or romance 

By  Elizabeth Olagunju How about a throwback to St Valentine's day. Today may...

Agencies are not losing out to Influencers – Femi Adelusi

By Elizabeth Olagunju Femi Adelusi, founder/Group CEO, BrandEye/Mediaplus and...

Industry titans, gladiators laud MARKETING EDGE’s innovative disruption

By Oghale Mafuru Industry Titans and gladiators from different sectors of the...

TikTok is an emerging tech for brand visibility-experts

By Oghale Mafuru TikTok app is one of the fastest-growing apps in the world recording...

Enforcement is bane of Insurance in Nigeria – Dr. Akin Ogunbiyi

By Oghale Mafuru The Group Chairman of Mutual Benefits Assurance Plc, one of the...

Experts bemoan adulterated PMS’ impact on national brand perception

By Oghale Mafuru Coming on the heels of the current economic and social crisis...

Brands cling to first-party data as third-party cookies phase out- Ukubeyinje

By Oghale Mafuru To mitigate the challenges that accompanied the extinction of...

Digitisation heralds shift in consumer lifestyle- Experts

By Oghale Mafuru A comprehensive consumer data analysis across all touchpoints...