Brand news

The battle for brand purpose: It is not CRS

Time to get back to reality Holly Tucker MBE, founder of Not On The High Street...

India’s latest Google probe sparked by junior antitrust researchers

NEW DELHI: Two junior Indian antitrust research associates and a law school student...

Three Crowns treats ‘Mothers’ Heart’ with free milk-based breakfast on World Milk Day

To care for their hearts and physical well-being, over 8 000 consumers, especially...

Promasidor launches new promo to drive engagement with youth market

Promasidor Nigeria Limited has partnered with Supa Strikas to reward consumers in...

Pepsi plans to test out selling water in cans

PepsiCo Inc., facing an industrywide backlash against plastic, will experiment with...

Is your brand telling a compelling story?

Data-driven storytelling has radically altered how stories are told in the 21st century....

Marketing gave me the opportunity to satisfy my natural instinct, says former NIMN President

The former President, National Institute of Marketing of Nigeria, NIMN, Omoba Yemisi...

How is storytelling faring in the digital age?

We are all stories and one day, we will end up as stories. This applies to both animate...

Jumia Declares 58% GMV Growth in Q1

Jumia has announced a 58 per cent growth in its Gross Merchandise Volume (GMV). This...

NB honours business partners for outstanding performance

For their sterling performance in 2018, Nigerian Breweries (NB) Plc has rewarded...