Brand news

Netflix considers cheaper ad-on option to stem subscribers’ loss

Reed Hastings, co-CEO of Netflix has finally announced plans to incorporate ads as...

Heineken’s UCL Trophy Tour: A brand riding on the crest of legends

By Tunde Animasaun Brand building is a serious, strategic, and never-ending business....

Easter creatives that talk to the heart of the matter

By Oghale Mafuru and others In the spirit of the Easter celebration, brands across...

Elon Musk offers $43 billion for Twitter takeover

By Ibidunni Banjoko   Elon Musk, the Chief Executive Officer of Tesla...

Airtel Nigeria reinforces tech inclusivity, launches Data Center

By Oghale Mafuru/ Felicia Nwosu Airtel Nigeria Limited, a leading telecommunication...

Ericsson halts business in Russia, counts $95m cost

  The Swedish telecoms giant, Ericsson has put its Russian business on hold...

Nestlé Nigeria commits to women empowerment, targets rural women

By Oghale Mafuru In line with its Corporate Social Responsibility, Nestlé Nigeria,...

Samsung removes ‘Z’ branding from foldable phones

Samsung has reportedly dropped the 'Z' letter branding from its foldable phones...

Nigeria gets Microsoft’s $200m African Development Centre

By Felicia Nwosu Microsoft, the global technology giant has announced the opening...

Emmanuel Agu decries the dearth of qualified professionals

By Oghale Mafuru Marketing is one of the most fundamental functions in any organisation....