Brand news

MARKETING EDGE on TV hosts Mbanefo this Wednesday

By Oghale Mafuru Foremost brand-centric and advertising television program, MARKETING...

BUA Chairman donates 10bn Security Support Fund

Leading Nigerian Businessman, Industrialist and Philanthropist, Abdul Samad Rabiu,...

Amusan: the next new big brand to reckon with

By Felicia Nwosu Tobi Amusan, Nigeria’s latest world record breaker in Commonwealth...

The unsung heroes of distribution channel

By Felicia Nwosu It is often said that the channel of distribution is never complete...

Publicis ups PepsiCo Asian deals to $500m

By Abimbola Mohammed Publicis Groupe has, again, won PepsiCo Media business, for...

MARKETING EDGE on TV hosts Babaeko tomorrow

By Oghale Mafuru Foremost brand-centric and advertising television program, MARKETING...

IMC experts weigh industry’s challenges

Ibidunni Banjoko Experts in the Integrated Marketing Communications (IMC) industry...

Health benefits of parboiled rice

With different varieties of rice in the marketplace at your disposal, you might be...

OAAN proposes billboards as collateral 

By Felicia Nwosu The Out- of Home Advertising Association of Nigeria (OAAN) has...

Nigerian fintechs must re-examine strategies – Ekekwe

By Felicia Nwosu Ndubuisi Ekekwe, Lead Faculty and Chairman, Tekedia Institute,...