Brand news

The difference between campaigns people see and campaigns people can’t stop talking about

Nobody wakes up wanting to see your ad. They wake up wanting to feel something, learn...

Why supply security matters more than prices stability in 2026

Between February 23 and March 16, 2026, Nigerian petrol prices increased 39.5 percent,...

Bunmi Oke to lead ‘Through Her Lens’  creative leadership conversations at Black At Lagos

Olubunmi Oke, Chief Executive Officer and Lead Consultant of Ladybird Limited, will...

When geography becomes leverage: What the Strait of Hormuz crisis means for Nigerian businesses

 On February 28, 2026, military conflict involving the United States, Israel, and...

When $83 billion can’t buy what consumers won’t use

On march 18, 2026, Meta announced it would shut down Horizon Worlds, the virtual...

Your brand doesn’t have visibility problem, it has ‘why should I care’ problem

Nigerian marketers spend millions ensuring their brands are seen. Billboard placements...

Global spotlight on ADVAN Awards 2026 as first international panel debuts, industry icons from FirstBank, MTN, Guinness to Be honoured

Momentum is building strongly across Nigeria’s marketing ecosystem as the Advertisers...

Mouka appoints Dimeji Osingunwa as Managing Director

Mouka Limited, Nigeria’s leading sleep solutions provider and a subsidiary of Dolidol...

Meta launches creator fast track to lure TikTok and YouTube stars to Facebook

Meta has launched a new programme designed to pull established creators away from...

When the moon came out, the brands came alive

Every year, Eid al-Fitr arrives with the same quiet challenge for the brands that...