Brand news

Beyond the buzz: how CMOs can lead enterprises out of the AI stalemate

Everyone expected the corporate AI gold rush to transform everything. Boardrooms...

Market share: the metric that matters, but only in context

For many years, marketers have regarded market share as the ultimate measure of a...

You Are Next: Why Oxygen X Is Betting on the Dreamers, Doers, and Self-Starters

“Hustle o” is a phrase that seen a rise in usage in recent times. Most Nigerians...

Glo reduces rates for calls to major countries

Globacom has announced significant reductions to its International Direct Dialing...

Reclaiming journalism’s place of pride with a call to return to core principles

Once hailed as the conscience of the nation, Nigerian journalism now stands on fragile...

Mad Stars conference uncovers secrets of harnessing advertising’s power cell, AI

The MAD STARS 2025 conference begins with a topic of greatest importance to the industry’s...

Silent signals: how brands communicate without saying a word

We marketers have a tendency to fixate on words: campaign slogans, content, and execution....

Creative industry stakeholders call for strategic financing revolution to unlock Nigeria’s $100 billion potential

Creative industries serve as catalysts for building diverse, sustainable communities...

xAI to sue Apple over app store rankings, citing antitrust violations

Billionaire Elon Musk's AI business, xAI, will sue Apple. Musk accuses the tech giant...

Chowdeck secures $9 million to fuel quick commerce and expansion in Africa

Chowdeck, a Nigerian on-demand delivery platform, has closed a $9 million Series...