Brand news

Beyond clicks and creatives: Why performance-driven creatives are becoming the new power hire in modern marketing

For years, marketing teams treated performance specialists and creatives as two separate...

Creator Ad spend hits $37 billion as marketers leverage AI for scale

From a mere performance experiment to a fundamental component of brand strategy,...

Federal High Court affirms ARCON’s constitutional authority over Out-of-Home advertising regulation

The Federal High Court sitting in Lokoja has delivered a landmark judgment upholding...

The new reality: AI Ads are becoming too effective to dismiss

The debate around AI-generated ads keeps growing louder. Marketers still ask the...

Glo wows subscribers with house, other amazing prizes in “Jollof” Promo

Digital solutions provider, Globacom, has promised its subscribers amazing prizes...

You can’t drive perception change for our country without deep commitment from leadership – Udeme Ufot

At the National Advertising Conference (NAC) 2025, a crucial conversation emerged...

International Men’s Day: Celebrating the men who inspire change

Today, the world celebrates International Men’s Day, a moment to honour men not...

How the Nation’s crisis management story can be rewritten by Nigerian PR

In Nigeria and across the globe, crises rarely announce themselves. They strike suddenly...

When honesty meets art: the quiet politics of creative feedback

Feedback in advertising has never been a simple exchange. Often, it is rarely just...

MARKETING EDGE ONTV hosts Olamide Blessing-Kayode this Wednesday on Industry Conversation

MARKETING EDGE ONTV will this Wednesday feature Olamide Blessing-Kayode, the Founder...