Brand news

What the year took from us, and what it gave back to marketing

 The year did not come softly. It did not seek authorization. Instead, it took what...

The logo redesigns that defined the year and the ones that didn’t need to

 For many years, logos have served as the most consistent elements in brand storytelling....

TECNO Commissions Babajide Sanwo-Olu Mini Stadium in Lagos, Deepening Commitment to Grassroots Football and Youth Development

Football remains one of the most powerful forces for unity in Nigeria, transcending...

Key executive appointments that shaped business leadership in 2025

The year 2025 witnessed unprecedented movement in executive suites across industries...

Major account reviews and wins that reshaped the global advertising landscape in 2025

 The year 2025 will be remembered as a defining period in advertising history, not...

The technology shifts redefining marketing in 2026

Over the past decade, technology has frequently promised rapid transformation. However,...

10 Marketing trends to watch in 2026 by WFA

Fresh insights from the World Federation of Advertisers (WFA) highlight the key forces...

MARKETING EDGE ONTV hosts Uduakabasi Akpan this Wednesday for second episode of Industry Conversation

As Nigeria’s advertising and creative industry continues to respond to economic...

2025 in Review: The big shake-up that redefined global ad land

There are years that pass quietly, and then there are years that leave a scar. In...

Google bets on power, not just processors

 When Google announced its agreement to acquire Intersect Power for approximately...