Brand news

Nigerian brands missing out on sponsorship goldmine – Agunloye

Nigerian brands are significantly underutilizing strategic sponsorship opportunities...

The era of cultural precision: Why local nuance beats global reach

When a Lagos fintech commercial evokes more emotion than a global soft drink campaign,...

Orchestration: Why marketing must rise above AI hype

Artificial Intelligence has emerged as the latest doctrine in the marketing world....

Jaguar Land Rover narrows global marketing hunt to three agencies

Jaguar Land Rover has intensified its global marketing review, narrowing the race...

MARKETING EDGE ONTV hosts Remi Ogunpitan this Wednesday

This Wednesday, MARKETING EDGE ONTV continues its engaging discussion with creative...

Diageo’s new marketing playbook: Getting more for less without losing the magic

 Every ad dollar counts these days. Yet Diageo, the global drinks powerhouse behind...

Edge Awards: Ilyas Kazeem bags leadership award in marketing

He was trained to calculate pressure, not persuasion; to study molecules, not markets....

WPP clinches $720 million Reckitt Europe media mandate, expanding global momentum

WPP Media has secured a major media partnership with Reckitt, the global health and...

Glo introduces “Take a Guess” to entertain, reward customers

Technology company, Globacom, has launched  "Glo Take A Guess",  an exciting ...

Retail Media set to overtake TV Ad spend as global investment nears $200bn — WARC

The global retail media market is gathering remarkable momentum, with ad investment...