brand management

Customer Week 2025: “Mission: Possible”,  turning service challenges into customer loyalty

This week marks Customer Service Week, a global celebration that highlights the vital...

Manpreet Singh: The golden fish of Nigerian Marketing shines as EDGE Outstanding Marketing Personality of the Decade

Indeed, a golden fish has no hiding place, and Manpreet Singh’s brilliance, like...

Edge Awards 2025: Marketing Edge applauds brands for sponsorship

The Edge Awards 2025 was celebrated as Nigeria’s most prestigious recognition of...

Glo extends Ofala sponsorship, reaffirms global vision

Globacom has confirmed its sponsorship of the 2025 Ofala Festival in Onitsha, Anambra...

Imole Connect: Glo, Osun Govt partner on CUG lines for civil servants

Digital solutions provider, Globacom has partnered with the Osun State Government...

The EDGE Awards 2025: A festival of brands, beauty, excellence

Lagos came alive in a way words can barely capture. On that night, the Balmoral Event...

We must stop thinking of creativity as a service industry – Ogunpitan

The traditional creative ecosystem in Nigeria, characterized by linear value chains...

ARCON DG commends MIPAN’s strategic role in industry development, pledges continued collaboration

Olalekan Fadolapo, Director General of the Advertising Regulatory Council of Nigeria...

Publisher, John Ajayi opens MARKETING EDGE Summit 2025 with Focus on AI,  creator economy

The 2025 edition of the MARKETING EDGE National Marketing Stakeholders’ Summit...

Glo Foundation unveils N5m STEM challenge for girls

In celebration of the International Day of the Girl Child, Glo Foundation, Globacom’s...