Brand Loyalty

AAAN 52nd AGM: “Charting bold paths forward” in Ibadan

The 52nd Annual General Meeting (AGM) of the Association of Advertising Agencies...

OAAN set  to hold 40th AGM, July 17

The Out-of-Home Advertising Association of Nigeria (OAAN), is set to hold its 40th...

Lagos NIPR celebrates World PR Day 2025, urges strategic communication to heal divides

The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) has...

Exciting times for Glo customers as telco rolls out 3 unique products

Digital solutions company, Globacom, has moved to excite its customers with the launch...

Reimagining Marketing: Storytelling, Tech, and Human Connection Converge

The advertising industry stands at a crossroads. Here, technology and creativity...

Loyalty in the age of MarTech

Loyalty has always been the goal. Every promotion, every product launch, every customer...

When star fades: why the story still sells

For many years, celebrity endorsements served as the quintessential advantage in...

B2B decision makers show low trust in advertising

In today’s highly competitive market, trust has become critical for customer loyalty,...

AI is teaching us to shop like humans

For years, internet purchasing has been a one-way communication. We typed, and it...

Branding cannot save you from terrible service: a wake-up call

 In a world filled with viral commercials, bright images, and highly polished campaigns,...