Brand Identity

Why D2C brands must build loyal communities

Direct-to-Consumer (D2C) companies are everywhere in today’s digital economy. They...

It’s the little things: building brands in a detail-driven world

In a marketing environment overflowing with information, competition, and choice,...

Stop outsourcing emotion to brand, start leading with it

Brands are often urged to be sentimental in today’s environment. When a campaign...

Why the words we use matter more than ever

In 2025, brands will not only sell items; they will also shape culture, discourse,...

FirstHoldCo Plc to unify brand identity, retain First Bank Nigeria Limited as flagship

By Felicia Nwosu FBN Holdings Plc has officially disclosed its plans to transition...

Wema Bank unveils 80th anniversary brand identity, celebrating eight decades of excellence

By Felicia Nwosu Wema Bank, one of Nigeria’s longest-surviving indigenous financial...

Mainstreet Capital rebrands, alters corporate philosophy 

Mainstreet Capital, a banking and asset management firm and financial advisory provider,...