Brand Equity

MARKETING EDGE ONTV to host Franklin Ozekhome this Wednesday

 MARKETING EDGE  ONTV will spotlight one of Africa’s most respected pop culture...

Netflix eyes surge in ad revenue, posts 16% annual growth

Netflix announced plans to double its advertising revenue, revealing in a letter...

Feyi Olubodun inspires marketers to turn numbers into human stories at EXMAN BES

Marketers must look beyond dashboards and see the human truths hidden within data...

Godfrey Adejumoh takes helm at Diageo as Head of Corporate Relations for West and Central Africa

Godfrey Adejumoh  has taken  helm at Diageo as Head of Corporate Relations for...

More market share, more problems? rethinking the growth game

“Market share” often takes center stage in strategy presentations and boardroom...

Marketing budgets are bouncing back, but at what cost?

After years of economic contraction, the marketing industry now sees a cautious confidence...

Beyond the cookie jar: An Oreo masterclass in building ubiquitous brand power

In bustling kitchens and bright cafés around the world, including Nigeria’s fast-developing...

Brand equity influences sales effectiveness

Brand equity influences sales effectiveness. In a bid to make sales, the way consumers...

Brand equity is an intangible that’s worth real money

When the original Arthur Andersen shuttered in 2002 after facing a criminal indictment...