Authenticity

Sustainable and purpose-driven brands: the new loyalty currency

 In a world full of ecological problems, injustice, and misinformation, consumers,...

Ozekhome cautions marketers against risk of losing relevance by chasing trends without authenticity

By Felicia Nwosu Franklin Ozekhome, a seasoned strategist and co-founder of Maskvrade...

Nigeria’s marketing future hinges on agility, data, authenticity – Bamigbaiye

By Felicia Nwosu Omotola Bamigbaiye, Chair of the Brand Advisory Board at Meristem...

2025, year of authenticity in PR

By Akonte Ekine Guest Columnist The fields of communications, advertising, and...