Artificial Intelligence

Reimagining Marketing: Storytelling, Tech, and Human Connection Converge

The advertising industry stands at a crossroads. Here, technology and creativity...

Intern Today, Strategist Tomorrow: AI’s Fast Climb Up the Creative Ladder

Not long ago, AI functioned more as an oblique intern. It filled in when humans were...

Predictive shopping: how AI will shop before you think to ask

Welcome to the Era of Predictive Commerce For years, promises of AI in retail centered...

CAC Unveils AI-Powered Portal to Fasttrack Business Registration in Just 30 Minutes

The Corporate Affairs Commission (CAC) has taken a bold step toward transforming...

AI-powered creativity or creative crisis?

AI isn't just arriving in the creative sector in 2025; it's here now. From Drake's...

Halfway through 2025: What PR trends are working?

Halfway through 2025, what are the trends that are working despite all the predictions,...

Ad revenue of content creators to surpass traditional media this year

WPP Media has revealed that content creators will see a 20% increase in their revenue...

Countdown begins for MARKETING EDGE Q2 Virtual Summit, set for June 13

MARKETING EDGE has begun the countdown to its 2025 Q2 Quarterly Virtual Summit, which...

The AI revolution: marketing’s practical ROI beyond the hype

 Artificial Intelligence (AI) now dominates marketing conversations. Initially,...

Airport advertising market set to soar as travel rebounds

The airport advertising market is gaining renewed momentum as global travel rebounds...