Tag: Advertising

Global spend on video content will rise to $247bn this year – report

By Felicia Nwosu Ampere, in its analytics-based predictions for this year, projects...

SBI Media expands with dynamic SMW internship programme

By Ralph Tathagata SBI Media Group, a leading player in the advertising industry,...

WPP merges BCW and Hill & Knowlton, creates comms giant

By Ibidunni Banjoko WPP, the global advertising and marketing giant, has announced...

Netflix records 13.1m subscribers as stock rises

By Oluwaseyi Lawal Streaming giant, Netflix, has announced the addition...

How beer market navigated complexities of global economy in 2023

By Joseph Ekeng The global beer market encountered unforeseen challenges...

Publicis invests $326 million into Generative AI

By Oluwaseyi Lawal The advertising and PR firm Publicis, headquartered...

Nigerian cryptocurrency market projected to grow by 12.66%

By Oluwaseyi Lawal The Nigerian cryptocurrency market is expected to show...

GroupM appoints Farjami as North America CEO

By Ibidunni Banjoko GroupM, WPP’s prominent media investment group, has announced...

Leverage gamification to boost brand engagement – Omokehinde

By Felicia Nwosu Seasoned marketing communications professional, Omokehinde Thomas,...

Leo Burnett named creative agency for QDOBA

By Abimbola Mohammed As part of its plans for substantial growth for the...