Tag: Advertising

CEO tasks creative professionals on multiple competences

By Felicia Nwosu Israel Obatunde, the Chief Executive Officer of Ideas Origin...

Leading brands embrace eco-friendly advertising practices

By Ibidunni Banjoko In a global shift towards environmental consciousness,...

Nigeria’s Bournvita is categorized as food drink, says Emokpaire

By Felicia Nwosu Morolake Emokpaire, the Head of Marketing for Cadbury Nigeria...

Cannes Lions unveils 2024 programme

The Cannes Lions International Festival of Creativity’s 2024 extensive content...

Dosumu advocates integration of AI into marketing to drive brand growth

By Felicia Nwosu Remilekun Dosumu, Senior Manager of Media Investment and Compliance...

FCCPC intensifies efforts to ensure fair pricing amid rising costs

By Ibidunni Banjoko The Federal Competition and Consumer Protection Commission...

Adopt AI to freshen marketing perspective, Adeteye tasks professionals

By Abimbola Mohammed Mabel Adeteye, Head of Brands and Marketing Communications...

Listicle: TIME100 unveils World’s Most Influential People 2024

By Ralph Tathagata In line with its annual tradition of listing the 100 most influential...

Omnicom PR agencies report 1.1% revenue loss in Q1

By Oluwaseyi Lawal On Tuesday, Omnicom disclosed a 1.1% decline in PR...

Four innovative strategies for marketers to unlock sales growth

By Seun Johnson As technologies and innovation continue to drive the marketing...