Tag: Advertising

Evolution of technology, social media empower PR industry – Akonte

By Ibidunni Banjoko Mr. Akonte Ekine, the Lead Strategist of Absolute PR Limited, in...

ARCON DG talks tough on breach of Nigeria’s advertising Codes

By Abimbola Mohammed Dr. Lekan Fadolapo, Director General of the Advertising...

Flutterwave to temporarily shut down Disha

By Oluwaseyi Lawal Flutterwave, the company that acquired Disha, a no-code...

Expert outlines brand strategies to leverage in dynamic business landscape

By Seun Johnson As brands continue to grapple with the prevailing economic realities,...

Global Digital Video Ad market to reach US$191.30bn

By Oluwaseyi Lawal A recent market forecast on Ad spending in global Digital...

Coca-Cola’s strategic shift sparks $8bn valuation surge

By Joseph Ekeng In a bold move aimed at modernizing its marketing strategy,...

Consumer-centric brands and tasks of promoting responsible drinking

By Felicia Nwosu For most consumer-centric alcoholic brands, the total well-being...

Microsoft adopts Kids Safety Bill to support children’s safety online

By Felicia Nwosu As part of its advocacy towards supporting young people to safely...

Heineken records significant drop in volume sales, blames Nigeria and Vietnam

By Ralph Tathagata Heineken, the world's second largest brewer, has recorded a...

BUA Foods attributes bold trajectory to leading brands’ performance

By Seun Johnson BUA Foods Plc, a Fast-moving consumer Goods (FMCG) business...