Tag: Advertising

The diminishing appeal of in-house marketing operations

By Joseph Ekeng The upheaval brought about by the Covid-19 pandemic has...

M&C Saatchi names Al-Qassab as global CEO

By Ibidunni Banjoko M&C Saatchi, a prominent advertising agency, has appointed...

NCSI unveils index report to strengthen customer-service in the marketplace

By Abimbola Mohammed The Nigeria Consumer Service Index (NCSI), a multi sector...

Kantar launches strategic consulting in Nigeria as Moroke stresses on UVP

By Felicia Nwosu It was an insightful and thought-provoking gathering of...

IMC leaders raise concerns over AI efficiency and job preservation

By Seun Johnson Striking a balance between Artificial Intelligence...

How short form video is reshaping advertising

By Oluwaseyi Lawal In the age of shrinking attention spans and ever-scrolling...

AB InBev’s premiumization strategy boosts revenue, market penetration

By Joseph Ekeng Anheuser-Busch InBev (AB InBev), a globally renowned...

Spotify recognizes Burna Boy as Africa’s most followed artist

By Oluwaseyi Lawal Damini Ebunoluwa Ogulu, popularly known as Burna boy,...

Brands driving demand through innovation, health-conscious flavours

By Felicia Nwosu With the market becoming increasingly competitive across product...

Amidst challenges, AI is reshaping the advertising landscape in Africa

By Joseph Ekeng In the bustling cities of Africa, a quiet revolution...

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