Tag: Advertising

Immersive innovations making waves in PR industry in 2024

By Ibidunni Banjoko The public relations (PR) industry has experienced a significant...

Strong brands come out better in times of adversity – Dan Oseman

By Felicia Nwosu Dan Oseman, Chief Growth Officer, West East & Central Africa,...

From viral videos to taxation: Nigeria’s struggle to regulate digital creativity

By Joseph Ekeng In the bustling landscape of Nigeria’s digital realm,...

WPP sees modest growth in full-year 2023 revenue, announces AI strategy

By Ibidunni Banjoko WPP, one of the world's largest advertising and marketing...

Nigeria’s telecom market size to surpass $9billion

By Seun Johnson The Nigerian telecom market size has been estimated to reach 9.9...

PayPal names Geoff Seeley as CMO

By Oluwaseyi Lawal PayPal has named Geoff Seeley as its Chief Marketing Officer,...

We want to deepen our identity within IMC ecosystem – Akinsiku

By Felicia Nwosu Sola Akinsiku, President of the Out-of-Home Advertising Association...

Publicis renames octopus group as Publicis Pro in B2B agency shift

By Oluwaseyi Lawal Publicis Groupe EMEA has rebranded Octopus Group, now known...

Expert tasks influencer marketers on latest trends, practices

By Abimbola Mohammed Sarah Penny, Content & Research Director at lnfluencer...

Pernod Ricard expands portfolio in alcohol-free category

By Ralph Tathagata Pernod Ricard has embarked on a brand extension that will create...