Tag: Advertising

MARKETING EDGE on TV hosts Olawale Sanusi tomorrow

By Felicia Nwosu This week’s MARKETING EDGE ONTV will be diving into the entire...

In-house agencies experience 16% surge since 2020 – WFA study reveals

By Joseph Ekeng In a recent and comprehensive study conducted by the World...

iProspect elevates Smith as head of client partnerships

By Abimbola Mohammed In a newly created role, Jason Smith, client partner at dentsu's...

Global programmatic ad spend expected to reach $779bn by 2028

By Ibidunni Banjoko In the fast-paced world of digital advertising, programmatic...

32 media companies sue google over digital ad losses

By Oluwaseyi Lawal Google has been slammed with a €2.1bn ($2.3bn) lawsuit...

How media buying and planning business is evolving

By Abimbola Mohammed The traditional approach of solely providing media buying...

AB InBev surpasses Heineken’s market share with Corona and Stella Artois

By Joseph Ekeng In the ever-evolving global beer market, a notable shift...

Influencer advertising market in Nigeria to hit $4.8 million

By Seun Johnson The unprecedented surge in social media influencers and...

Pepsi launches new visual identity in a sparkle of electric blue and black

By Ralph Tathagata As part of its first major global redesign in 14 years, Pepsi...

Mavin-UMG pact will boost intellectual property protection, say experts

By Abimbola Mohammed Intellectual property experts and music enthusiasts have...