Advertising

WPP partners Algorithm Media for global growth

Determined to strengthen its position in Africa, and especially in Nigeria, (Africa’s...

Has marketing lost its bottle?

From short-termism and risk aversion to misguidedly exploiting an oversupplied agency...

AAAN reschedules 46th AGM/Congress for Lagos

The Association of Advertising Agencies of Nigeria (AAAN) has concluded plans to...

PZ Cussons Nigeria profit declines amid low consumer demand, competitive pressure

PZ Cussons Nigeria Plc has reported declines in its revenue and profit for the full-year...

Why brands are becoming publishers

You don’t have to look far to see that direct-to-consumer companies are dining...

German fragrances brand makes new Nigerian investment

German-based Symrise, a global manufacturer of flavourings, fragrances, cosmetic...

Primedia Outdoor seals partnership deal with Fourways Mall

One of Africa’s leading outdoor advertising agencies, Primedia Outdoor has been...

De-emphasise on multinationals, focus on local companies, says Medebem

Business operators across Nigeria’s Integrated Marketing Communications industry...

Publicis Africa appoints pioneer Odette Van der Haar as MD

Publicis Africa has announced that industry heavyweight Odette van der Haar will...

The customer, vendor, and agency equilateral triangle

It’s all about relationships, trust, and open channels of communication. A collaborative...