Advertising

Cannes Lions Announces 2019 Award Entry Numbers

2019 Lion launches show strong start for new categories: Creative Strategy Lions...

Diageo introduces creativity training to ‘inspire and challenge’ marketers

Global -- Diageo’s new training programme, dubbed ‘Creative Sparks’, aims to...

MIPAN eyes growth in Q2 performance

Practitioners under the aegis of the Media Independent Practitioners Association...

Steve Babaeko, Charles Novia speak at Creative Content Development retreat

Steve Babaeko, Managing Director of Xtreme Ideas and Charles Novia, Film-maker and...

Native Advertising Awards opens for 2019 entries

Native Advertising Awards, one of the biggest industry awards, is ready for its 2019...

IMC experts task APCON on 120 days new payment policy by advertisers

Practitioners in the Integrated Marketing Communications industry (IMC) have tasked...

Making the marketing case for sport sponsorship

As traditional marketing limps, I have been thinking a lot about the challenges facing...

How to effectively pitch your marketing idea

So, you've had a flash of brilliance. You've come up with an incredible idea for...

David Ogilvy on Advertising: his 7 commandments and quotes all Marketers must know

Advertising is an ancient art, but don’t even think about calling what David Ogilvy...

How does an advertising pitch work?

If you watch any TV shows or movies that involve advertising, you will eventually...