Advertising

We are in the age of amplifier marketing, not influencer marketing

With Instagram shifting the dial by removing 'Likes' and Influencers clearly having...

Prima Garnet MD says first half of 2019 has been tough for IMC industry

Newly appointed Managing Director of Prima Garnet Africa, Yetunde Adeshina, has said...

The missing link between marketers and Gen Z

Fractured skull fragments hewn from a rock on the Mani peninsula in the Greek Peloponnese...

AAAN reschedules AGM/Congress for Ibadan

There are strong indications that Ibadan, the Oyo State Capital would play host to...

Coca-Cola dramatises memories of the adventures of giant tongues

Coca-Cola wants its customers to think back to the moments and memories they associate...

Inside CEO John Stankey’s ‘Action Oriented’ approach to reposition WarnerMedia

Months after AT&T agreed to buy Time Warner, senior leaders from HBO, Warner...

APCON holds digital/social media marketing seminar

Advertising Practitioners Council of Nigeria (APCON) has held its 'Digital/Social...

MIPAN President urges operators to ‘open up’ to foreign investments inflow

Advertising Agency operators in Nigeria’s Integrated Marketing Communications (IMC)...

Expert puts ad industry billings in Nigeria at N150 billion annually

An Integrated Marketing Communications Industry Expert, Dr. Ken Onyeali Ikpe has...

WhatsApp played a big role in the Nigerian election. Not all of it was bad

There is growing concern about the potential for the message and media sharing platform,...