Advertising

Building a start-up design and communication agency in tough economic climate

Starting a business is hard under any set of circumstances. If you’re building...

There’ll be mergers and consolidations in Nigeria’s IMC sector, says Jude Odia

The Managing Director at Starcom Media Perspectives, Jude Odia, has taken an analytical...

Agile Communications boss tasks media houses over APCON Council

The Managing Director at Agile Communications Limited, Rufai Ladipo, has called on...

Ogilvy and WPP ride out CBP backlash in global PR win for InterContinental Group

InterContinental Hotels Group (IHG) has awarded WPP an expanded chunk of its PR business,...

Vodafone appoints new creative agency

Vodafone Group has picked Anomaly as its strategic and creative agency partner for...

Healthcare adspend growth held back by rising costs and downward pressure on prices

Global advertising expenditure by healthcare brands will grow 3.6% this year to reach...

P&G Annual advertising expense fell for third year in a row to $6.75bn

Procter & Gamble has slashed its annual advertising expense by $350m (£290m)...

Leo Burnett Chicago names Jordan Doucette Creative Officer

Most recently, Doucette led the agency’s award-winning work such as Kraft Now Pay...

APCON collaborates with Lagos Govt on fight against illegal adverts

The Advertising Practitioners Council of Nigeria (APCON) is working out a collaborative...

How do you make advertising a creative experience?

Connected advertising experiences are the holy grail for marketer and consumer alike,...