Business operators in Nigeria’s Integrated Marketing Communications (IMC) sector...
The Advertising Practitioners Council of Nigeria (APCON) will host a two day training...
Quality, well-known case studies around print media are becoming hard to come by...
Customer closeness used to enable marketers to conduct the orchestra of the marketing...
Mondelez has consolidated its global advertising into WPP and Publicis as it looks...
An Outdoor advertising specialist, Ugochukwu Oborgu, has given fresh estimates that...
Creativity is in crisis – as it always has been, and always should be, according...
Associate Director, Business Development, Planning and Control at Universal McCaan,...
Facebook’s advertising chief, David Fischer believes the skills needed to succeed...
Advertising Week Africa, the very first African edition of the world’s premier...
