Tag: Advertising

Dentsu Aegis Network to add DTC agency MuteSix to iProspect stable

Dentsu Aegis Network has acquired direct-to-consumer specialist MuteSix and will...

Five ways of creating true client-agency partnership by breaking the norms

Earlier in the year, I had the opportunity of experiencing true client/agency partnership...

“33” Export unveils Limited Edition 40th Anniversary to deepen consumer engagement

Nigeria’s foremost beer brand, “33” Export Lager has unveiled the commemorative...

The US and China account for 86% healthcare ad spend, India is fastest-growing

The overwhelming leaders in healthcare advertising expenditure are the US and China,...

IMC expert urges FG to support SME’s growth through advertising

An Integrated Marketing Communications Industry expert, Kingsley Omo Abumene, MD/CEO,...

How to produce a marketing video for a brand

As a film and TV creative professional, I've picked up a few tricks on how to make...

IMC stakeholders must take a definitive stand on debt management – Beam Media boss

An out -of-home adverting specialist, Kingsley Omo Abumene has advised stakeholders...

Expert decries “over regulation” of Nigeria’s outdoor sector

An Integrated Marketing Communications industry expert, Ugochukwu Oborgu has criticised...

Enhancing customer experience with automation

Customer experience is a growing priority for organisations (as it should be) as...

Outdoor practitioners in Nigeria initiate audience-based research for West Africa

Outdoor advertising practitioners in Nigeria are currently working out a collaborative...