Advertising

The power of nostalgia for building brands

Nostalgia has always been a powerful force in marketing and its potency doesn’t...

MARKETING EDGE team storms ADVAN Awards for Marketing Excellence

It was glitz, glamour and panache when last Sunday, MARKETING EDGE frontier force...

Scorecard of Folake Ani-Mumuney led ADVAN Exco

The two year leadership tenure of the Folake Ani-Mumuney-led executive committee...

Global advertisers launch drive to establish cross-media measurement principles

An advertiser-focused group has launched a global initiative designed to make the...

Former AAAN President canvasses for strategic communication plans for Nigeria @60

The Federal Government has been advised to think towards constituting a consortium...

Why men’s advertising is in crisis

We’re all part of the problem, every one of us. Hand on heart, who among us in...

Why marketers need to understand their customers as citizens

It may sound crazy, but a single tweet brought the NBA into a raging protest movement...

Cannes introduces new Lions for 2020

Cannes Lions International Festival of Creativity has announced a new award, the...

LG electronics appoints Phd as global media agency, brief grosses $800m worldwide

LG Electronics Inc. (LG), the Korea-based manufacturer behind several of the world’s...

Nestle’s answer to ad tech woes is an internal division made up of digital experts

To better negotiate with Google, Facebook, and others in the ad tech ecosystem, Nestlé...