Advertising

Creative agencies must adopt products reformulation strategy, says Osunsoko

An Integrated Marketing Communications (IMC) industry expert, Sam Osunsoko, has advised practitioners...

Don’t create ads, create advocates

People ignore brands that ignore people. Companies that spend large amounts of money...

Adewunmi advocates premium pay policy for Nigeria’s advertising industry

An Integrated Marketing Communications (IMC) Industry Practitioner, Adedoyin Adewunmi...

Marketing communications should tell more of the African story, says Adewunmi

The Managing Director/CEO at Creativezones Communications Limited, Adedoyin Adewunmi,...

Online video adspend will rise to $61bn by 2021

Zenith’s Online Video Forecasts 2019 report has indicated that advertising expenditure...

9mobile multi-billion naira media advertising business on toss

9mobile, hitherto Etisalat, a leading telecom company has thrown open its multi-million...

Breaking: Change of leadership at DDB Lagos as Tunde Dosekun becomes MD

One of Nigeria’s leading advertising agencies DDB Lagos has appointed Tunde Dosekun...

Has advertising forgotten its brand purpose?

Interesting that not a week goes by when someone raises the issue of brand purpose...

APCON must rise to curb foreign firms, outsourcing of advertising business, says Adewunmi

An Integrated Marketing Communications (IMC) industry practitioner,  Adedoyin Adewunmi,...

NBC fines 45 stations for breach of broadcast code

The National Broadcasting Commission has sanctioned 45 broadcasting stations which...