Advertising

Global advertisers launch drive to establish cross-media measurement principles

An advertiser-focused group has launched a global initiative designed to make the...

Former AAAN President canvasses for strategic communication plans for Nigeria @60

The Federal Government has been advised to think towards constituting a consortium...

Why men’s advertising is in crisis

We’re all part of the problem, every one of us. Hand on heart, who among us in...

Why marketers need to understand their customers as citizens

It may sound crazy, but a single tweet brought the NBA into a raging protest movement...

Cannes introduces new Lions for 2020

Cannes Lions International Festival of Creativity has announced a new award, the...

LG electronics appoints Phd as global media agency, brief grosses $800m worldwide

LG Electronics Inc. (LG), the Korea-based manufacturer behind several of the world’s...

Nestle’s answer to ad tech woes is an internal division made up of digital experts

To better negotiate with Google, Facebook, and others in the ad tech ecosystem, Nestlé...

VP Osinbajo to grace National Advertising Conference

Vice President Yemi Osinbajo is among very important dignitaries expected to grace...

ADVAN elects new Executive Committee members

The Advertisers Association of Nigeria (ADVAN) has elected a new set of executive...

Entries pour in for GAGE Awards, promises to be Grammys of the web

The maiden edition of The GAGE Award is set to excite the integrated marketing and...