Tag: Advertising

Marketing is an incredible discipline, says Facebook’s advertising chief

Facebook’s advertising chief, David Fischer believes the skills needed to succeed...

Advertising Week Africa draws global thought leaders to Johannesburg

Advertising Week Africa, the very first African edition of the world’s premier...

Nigeria’s IMC operatives dismiss threat of consulting firms’ incursion into advertising

Agency operatives across Nigeria’s Integrated Marketing Communications (IMC) industry...

Why it’s time to reinvent the marketing function

It should come as no surprise that some of the world’s most successful companies...

Building a start-up design and communication agency in tough economic climate

Starting a business is hard under any set of circumstances. If you’re building...

There’ll be mergers and consolidations in Nigeria’s IMC sector, says Jude Odia

The Managing Director at Starcom Media Perspectives, Jude Odia, has taken an analytical...

Agile Communications boss tasks media houses over APCON Council

The Managing Director at Agile Communications Limited, Rufai Ladipo, has called on...

Ogilvy and WPP ride out CBP backlash in global PR win for InterContinental Group

InterContinental Hotels Group (IHG) has awarded WPP an expanded chunk of its PR business,...

Vodafone appoints new creative agency

Vodafone Group has picked Anomaly as its strategic and creative agency partner for...

Healthcare adspend growth held back by rising costs and downward pressure on prices

Global advertising expenditure by healthcare brands will grow 3.6% this year to reach...