Tag: Advertising

Former APCON Chairman clocks 80

One of the founding fathers of advertising practice in Nigeria and former Chairman...

George Thorpe to set new BTL agenda at EXMAN business seminar

Managing Consultant - Market Space Nigeria, George Thorpe, has been named as one...

Global Ad Trends report reveals slowdown in social ad growth

Warc's Global Ad Trends report has found that advertising revenues among key social...

All Seasons Zenith organises advertising career day for young graduates

In the spirit of giving back, All Seasons Zenith, one of the leading media advertising...

Sub-Saharan Africa’s advertising spend, currently only 0. 47% of global investments

Africa is the continent with the youngest and fastest growing population in the world,...

7 models for greater marketing effectiveness

Marketing suffers from a lack of consensus about what’s likely to work and many...

Experiential OOH: Effective disruption in the age of distraction

Each year, our industry descends on the Croisette to celebrate the best accomplishments of...

The Gerety Awards 2019 shortlist announced

After 3 weeks of intense judging in 10 capital cities with some of the world's most...

Unilever gets marketers to take DNA tests to challenge stereotypes beyond gender

The FMCG giant is broadening out its Unstereotype initiative to include ethnicity...

Creative awards remind brands of the need to take risks

While advertising awards have little commercial value to clients, they at least remind...