Tag: Advertising

WPP Media Launches Open Intelligence: Industry’s First ‘Large Marketing Model’ Powered by AI

WPP Media, the newly rebranded global media arm of WPP, has just announced the launch...

W Group launches global first real-time AI programmatic DOOH platform

W Group Holding transformed the advertising landscape this week in Dubai, launching...

WPP Media unveils fully integrated AI-driven media powerhouse

Reflecting growing demand from marketers for fully integrated capabilities, WPP has...

Coca-Cola, Tyla aim at Gen Zs with ‘enjoy the moment’ campaign

In a bold move to continuously connect with Generation Z amid the digital noise of...

Can AI replace Ad creatives who bring big ideas?

As times go by and a new generation willing to explore emerges, we have arrived in...

Dentsu Nigeria dominates 2025 Pitcher Awards with 23 medals

Dentsu Nigeria has once again ignited the marketing and creative world with a sweeping...

NIPR Honors Dr. Fadolapo, others with honorary Fellowship in Uyo

 The Nigerian Institute of Public Relations (NIPR) has conferred honorary fellowships...

Publicis Groupe acquires Captiv8, fortifies influencer marketing

Publicis Groupe, the French multinational advertising giant, has significantly expanded...

Glitz, Excitements as NIPR Stakeholders Converge for NIPR Week

...Governor, industry experts reel out the place of PR in reputation management The...

From Lagos Hustle to Cannes Glory: Eniola Ogunmekan’s Creative Journey Reaches La Croisette

Eniola Ogunmekan’s career is testament to the power of pushing boundaries, amplifying...