Tag: Advertising

IKEA puts its creative business up for review

By Abimbola Mohammed Ikea, the global home furnishing giant, has put its US creative...

Agro-Industrial hubs in Nigeria to get AfDB’s $2.2 billion

By Taiwo Osho The African Development Bank (AfDB) said it's going to release $2.2...

Mixed reactions as ex-Malian coach Chelle takes over Super Eagles

By Seun Johnson Football fans have ignited a digital frenzy following the announcement...

Publicis Groupe appoints former Omnicom exec Calabrese as chief commercial officer

By Abimbola Mohammed Publicis Groupe has announced the appointment of Geoff Calabrese...

Nigeria’s Connected TV ad market to hit $2.6m as analyst reveals key drivers

By Seun Johnson The connected TV ad spending in Nigeria is projected to reach...

Trends that will shape global programmatic OOH industry in 2025

By Ralph Tathagata As media investments face increasing scrutiny, agencies are...

2025 Outlook: Nigeria’s PR industry poised for growth

By Abimbola Mohammed As the world welcomes 2025, Nigerian public relations professionals...

Airtel, MTN Nigeria back tariff review, cite high operations costs

By Ralph Tathagata Airtel Nigeria and MTN Nigeria have called for an upward review...

Experts express divergent views over WPP’s future

By Seun Johnson The future of WPP, a global communication services company that...

Unfolding Funke Akindele’s brand personae, motifs behind her celebrity

By Seun Johnson Funke Akindele, a multi-talented Nigerian actress, Nollywood superstar...