Tag: Advertising

Major brewers face declining sales amid tough economic climate

By Felicia Nwosu Two of the largest global beer producers, Anheuser-Busch InBev...

Consumers urged to seek greater rewards for loyalty, patronage

By Ralph Tathagata Consumers in Nigeria have been urged to seek rewards for their...

How Nestlé Nigeria is tackling climate change

By Abimbola Mohammed Climate change and environmental degradation have become...

Marketing industry shifts to dual approach as brand strategies flourish – report

By Felicia Nwosu The marketing industry is undergoing a significant transformation,...

Branding agencies market projected to reach USD16.5 billion by 2031

By Felicia Nwosu The global branding agencies market, valued at USD 13.6 billion...

LASAA removes illegal structures in Lagos

By Abimbola Mohammed In its ongoing efforts to maintain law and order, ensure...

MARKETING EDGE ONTV hosts Popoola this Wednesday

By Felicia Nwosu Pharm. Ade Popoola, Group Managing Director of Reals Pharmaceutical...

Cultivating authentic connections in digital communication

By Seun Johnson In the age of digital advertising, with consumers placing a premium...

Google commits N2.8bn to accelerate Nigeria’s digital economy

By Seun Johnson American multinational and technology giant, Google has committed...

Kimberly-Clark global media, creative assignments up for review

By Abimbola Mohammed  CPG Kimberly-Clark, the global maker of Huggies, Kleenex,...