Tag: Advertising

Creativity is the only way to challenge negative stereotypes, says Chris Ogunlowo

After suffering from segregation as a Nigerian in Dubai and South Korea, award winning...

How FirstBank communicates its brand purpose through African fashion

Purpose is the reason why a company or a brand exists. It is the underlying essence...

ICL partners Moving Walls to deliver audience location data

Pioneer Advertising Technology Company in Nigeria, Interaction Channel Limited (ICL),...

54% of CMOs say premium media delivers best digital advertising ROI

More than half (54%) of chief marketing officers believe premium digital media delivers...

AAAN president scores agencies low on billings, says digital sector is fastest in growth

President of the Association of Advertising Agencies of Nigeria (AAAN), Ikechi Odibgo,...

Placing your customer inside your brand story with experiential marketing

Experiential marketing connects with customers to create an exciting "first" experience...

Three Crowns reinforces commitment to Mums’’ Healthy Hearts

“What can we do without mums?”, the trending campaign of Nigeria’s leading...

Creative agencies must adopt products reformulation strategy, says Osunsoko

An Integrated Marketing Communications (IMC) industry expert, Sam Osunsoko, has advised practitioners...

Don’t create ads, create advocates

People ignore brands that ignore people. Companies that spend large amounts of money...

Adewunmi advocates premium pay policy for Nigeria’s advertising industry

An Integrated Marketing Communications (IMC) Industry Practitioner, Adedoyin Adewunmi...