Tag: Advertising

Dubai Lynx partners Snapchat for Good 2020 competition

The Dubai Lynx International Festival of Creativity has partnered with Snapchat once...

Pitcher Awards announces 2020 Jury members

The Pitcher Awards, described as the new Pan-African benchmark for creative excellence,...

Your brand’s voice is a big deal: A very, very big deal

Chima makes and sells shoes, and during a branding exercise for his business, he...

Luzo Digital boss highlights critical growth elements for OOH advertising

The Executive Director/Chief Operating Officer, Luzo Digital Network and Media Limited,...

Coca-Cola set to launch unifying thematic campaign

As part of its promise never to shy away from social issues, Coca-Cola has concluded...

PepsiCo to cut down on ad spend as it redirects marketing of ‘classics brands’

After ramping up its global ad spend by more than 12% year-on-year, PepsiCo is preparing...

Unilever restates commitment to keeping ads from targeting children under 12

In line with its commitment to refrain from advertising its food and beverage products...

Out-of-Home advertising sector accounts for N4.5 billion adspend in Nigeria

Out-of-Home advertising (OOH) sub sector of the Integrated Marketing Communications...

What’s next in Nigeria’s media audience measurement?

Creating groundbreaking campaigns and content in today’s complex media market starts...

Noah’s Ark boss canvasses unified trade body to tackle industry debts, payment challenges

The Managing Director/CEO, Noah’s Ark Communications Limited, Lanre Adisa has advocated...