Tag: Advertising

Consolidation may not work out well in Nigeria’s IMC sector, says Osunsoko

An Integrated Marketing Communications Industry practitioner (IMC), Sam Osunsoko,...

We aim to tackle the digital challenge through capacity building, says Odigbo

President of the Association of Advertising Agencies of Nigeria (AAAN), Ikechi Odigbo,...

3 things every marketing agency needs before going global

Though marketing and advertising have absolutely evolved over the last few decades,...

DigifyPro promises to train more Nigerian youths on digital marketing, analytics

DigifyPro, an initiative of DigifyNG, a subsidiary of Digify Africa, has reiterated...

AAAN announces panel for 2019 LAIF Awards

 The Association of Advertising Agencies of Nigeria (AAAN) has announced the jury...

Airtel launches Smart Talk Campaign Series 2

Leading telecom company, Airtel has launched series 2 of its popular and highly rated...

PepsiCo credits increased ad spend for sales growth

PepsiCo, Inc has said that the increased ad spending did help boost sales by 4.26%...

Is social media killing advertising?

Over the last five years, there has been a lot of industry talk about the quality...

Smirnoff rolls out first global campaign in 25 years

Smirnoff has rolled out its first global campaign in over two decades to pay tribute...

AAAN backs pitch fee payment, charges multinational clients on agency remuneration

The Association of Advertising Agencies of Nigeria (AAAN) has thrown its corporate...