Advertising

International Breweries cuts marketing spend from N11.812 billion to N8.416 billion

International Breweries Plc has reduced market and promotion expenses from N11.812...

IAA Nigeria advocates empathy marketing for brands and industry practitioners

The International Advertising Association (IAA), Nigeria, has stressed the need for...

COVID-19 is testing the intangible bonds of trust that make advertising ecosystem work

Complexity is built into the fabric of digital advertising and, in my view, the stunning...

Google calls for dismissal of marketers’ antitrust claims

Following a class-action brought earlier this year against Google, the tech giant...

Is ad tech ready for its own roaring ’20s?

We’re on the brink of another Roaring ’20s, both societally and as an industry....

LIA calls for entries, announces new categories

The London International Awards (LIA), formerly known as London International Advertising...

IAA launches global campaign to drive economic revival after COVID-19

International Advertising Association (IAA) has launched a global campaign to make...

AAAN set to hold LAIF awards, calls for entries

The Association of Advertising Agencies of Nigeria(AAAN) has concluded plans to hold...

We are set to advance together, says Steve Babaeko

Newly elected President of the Association of Advertising Agencies of Nigeria (AAAN),...

JCDecaux ends advertising contract for Port Authority of New York and New Jersey airports

Following a competitive tender, JCDecaux SA has announced that it has not renewed...