Tag: Advertising

The death of the cookie won’t destroy independent publishers

As ad spend begins to rebound in the wake of the COVID-19 pandemic, independent publishers...

Ogilvy appoints Groenewald, former Unilever Africa Director as new South Africa Group CEO

Ogilvy has appointed Enver Groenewald as the new Group CEO of Ogilvy South Africa,...

Nigeria’s $140 million worth OOH business under threat amid Covid-19 pandemic

The global Covid-19 pandemic has stalled the growth of Nigeria's Out-of-Home (OOH)...

APCON boss speaks on MARKETING EDGE on TV tomorrow

The Acting Registrar and Chief Executive of Advertising Practitioners’ Council...

APCON boss advises business owners not to give up on advertising

The Acting Registrar and Chief Executive of Advertising Practitioners Council of...

Covid-19 pandemic takes toll on Dentsu Aegis Network organic revenue in Q2

Foreign news agency report has confirmed that Covid-19 pandemic has drastically affected...

MARKETING EDGE launches post-Covid-19 edition on Recharge of CSR, publication out this week

To maintain its leading position as an integrated marketing communications industry’s...

OOH in a pandemic: When crisis catalyses collaboration

When lockdown was first announced, out of home (OOH) advertisers reacted in panic,...

Coca-Cola launches “Open like Never Before” campaign

Coca-Cola, the beverage giant, has unveiled first advertising campaign post-Covid-19,...

Leo Burnett Worldwide celebrates anniversary, impacts lives beyond 85

After a five-year stint in the creative business of advertising with Erwin, Wasey...