Tag: Advertising

Coca-Cola Marketing Chief leads conversation on Digital Marketing Summit tomorrow

Digital conversation regains momentum tomorrow as the Association of Digital Marketing...

Amazon dethrones Procter & Gamble as world’s largest advertiser

Consumer goods giant Procter & Gamble has been ousted from its long-held title...

Dozie Mbanefo: Consummate Adman with style, swag and panache

Prince Dozie Mbanefo, Managing Director/ Chief Executive Officer of New Crystal Communications...

Leo Burnett announces agency honours for creative work, staff

Global agency, Leo Burnett, has announced its recognition of outstanding creative...

‘Lone wolf?’ Forget it. Why creativity needs collaboration

We all know that creativity depends on collaboration. And with creative businesses...

McCann global CSO Suzanne Powers promoted to global president

McCann Worldgroup has announced the promotion of its former CSO, Suzanne Powers,...

What makes an ad iconic?

Epic Games released a familiar-looking ad in August. The maker of the video game...

ADVAN Awards for Marketing Excellence 2020 set to honour advertisers on frontline of COVID-19

The Advertisers Association of Nigeria (ADVAN) says it will, this year, be presenting...

Winners emerge at New York Festivals’ inaugural Bowery Awards 2020

The Bowery Awards Executive Jury, led by Jury President David Sable, Senior Advisor...

Coca-Cola’s Christmas campaign is most powerful ad of the season, says Kantar

Market research company, Kantar, has named The Coca-Cola Company’s Christmas ad...