Tag: Advertising

LinkedIn rolls out new features for content boosting, event ads

LinkedIn has rolled out new features and tools aimed at helping marketers target...

News Analysis: Why brands should ensure cultural sensitivity in advertising campaigns

By Zion Rufus Today, the global economy has forced brands to adapt their marketing...

Omnicom taps Chris Foster to run its PR group

Omnicom Group Inc. has announced the appointment of Chris Foster as CEO of Omnicom...

We must collaborate to grow our market – Kelechi Nwosu

By Kasim Bakare MD/CEO TBWA/Concept, Kelechi Nwosu has charged stakeholders in the...

Lanre Adisa hosts two industry amazons on LAIF & DIRECT tomorrow

Association of Advertising Agencies of Nigeria (AAAN) has announced that it will...

Experts say TVC ideal for optimum ad campaign

By Oghale Mafuru Experts in the Integrated Marketing Communications industry have...

Stakeholders express divergent views on calls for mergers & acquisition in the IMC industry

By Kasim Bakare Stakeholders in the Integrated Marketing Communication (IMC) Industry...

Tobin joins DDB as global CMO

Omnicom’s DDB Worldwide has appointed Donna Tobin as its new Global Chief Marketing...

Experts react to NBC decision to curb monopolies in broadcast industry

By Zion Rufus The federal government’s decision to put an end to the era of...

Dentsu unveils ‘economic empowerment’ offering

Dentsu has launched what it’s calling its “Economic Empowerment” offering designed...