Advertising

Global ad agencies partner IARD for global initiative on alcohol advertising

  World's leading advertising agencies including McCann, Publicis, and Dentsu...

Creativity powered by technology is the future of agencies – Agnes Ailuelohia

By Felicia Nwosu The COVID-19 pandemic has irreversibly changed the advertising...

Global internet advertising market projected to hit $1,089 billion by 2027

By Zion Rufus   The global internet advertising market size which was...

LASAA holds conference, exhibition for stakeholders

Lagos State Signage and Advertisement Agency (LASAA) has announced plans to host...

First Party Data becomes the go-to for advertisers

Data privacy laws and browser changes to the use of third-party cookies have caused...

Ti-elle Global Enterprise commissions new office, expands offerings and services

By Zion Rufus   Printing and Corporate Branding firm—Ti-elle Global...

2 Days left to final LIA entry deadline

Due to overwhelming requests, London International Awards (LIA) has extended the...

How outdoor evolved while the world was indoors

Majority of Covid-19 pandemic restrictions has been lifted across the world and audiences...

Nirmalya Chowdhury emerges Marketing Personality of the Year

By Zion Rufus   Group Marketing Head, Sona Group of Industries, Mr. Nirmalya...

Place of picture-taking in driving growth for the OOH industry

By Kingsley Onwukaeme “With the right picture, even the worst of billboards can...