Advertising

Loeries finalists show creative excellence is thriving during pandemic

The Loeries finalists have been announced for 2021 and the finalists demonstrate...

Marketing is not rocket science, but data-driven – Osamede Uwubanmwen

By Felicia Nwosu Osamede Uwubanmwen, the General Manager, Biogenerics Nigeria...

Dentsu appoints Mike McCoy as chief growth officer

Dentsu has appointed Mike McCoy as the Chief Executive of its media agency Vizeum...

APCON kicks off AISOP law

By Felicia Nwosu It is a new dawn for the Advertising Practitioners Council of...

Loeries releases gender research, partners Facebook Africa on inclusion initiatives

As part of its commitment to encourage gender balance in Africa’s advertising landscape,...

WPP, Snap Inc. collaborate to deliver AR solutions for brands

  Creative transformation Company, WPP and Snap Inc. has announced a global...

IMC practitioners celebrate Nigeria’s Independence Day amidst uncertainty

By Felicia Nwosu As Nigeria marked her 61st Independence Day anniversary, industry...

LASAA should protect OOH investments – MIPAN president

By Felicia Nwosu Femi Adelusi, President of Media Independent Practitioners Association...

Lagos Traffic Radio launches online advertising to enhance mandate

In a bid to broaden its horizon for the fulfillment of its mandate, Lagos Traffic...

Advertising moves in sympathy with the economy – Dr. Fadolapo

By Felicia Nwosu Dr. Olalekan Fadolapo, Registrar, Advertising Practitioners Council...