Tag: Advertising

How MARKETING EDGE Annual Summit & Awards stimulate IMC industry appetite for excellence

It has dawned on most stakeholders concerned with the recognition and rewarding of...

Marketing Edge 2021 Summit and Awards restate commitment to unmatched excellence

As the MARKETING EDGE Stakeholders Summit, Brands & Advertising Awards of Excellence...

LIA announces 2021 Inaugural Transformative Business Impact Jury

London International Awards (LIA) has announced its 2021 Inaugural Transformative...

There’s no balance in Nigeria’s advertising ecosystem yet – Idu Raphael

By Felicia Nwosu Idu Raphel, the Chief Executive Officer of Poke Ltd, has said...

How to leverage viral marketing for exponential growth

Viral marketing is a powerful tool that has the potential to dramatically increase...

Phasing out third party cookies heralds a new era – Jonathan Beeston

By Abimbola Mohammed Product Marketing Director EMEA, Marketing Cloud, Salesforce,...

Agencies must have clear-cut and mutually beneficial terms before going into collaboration – Sola Antwi

By Kasim Bakare Sola Antwi is an experienced practitioner with over two decades...

Creative experts should have a sense of history to tell culturally sensitive stories – Olalekan Akinyele

By Kasim Bakare Creativity, as a key product of human culture and a tool for enriching...

Meet MARKETING EDGE’s panelist @ Annual Marketing Stakeholders Summit 2021- Abena Annan

Abena Annan is the Masterbrand Marketing Manager at Sterling Bank, responsible for...

Internet penetration is catalyst for industry growth – Idu Raphael

By Oghale Mafuru The Chief Operating Officer of Poke Ltd, an advertising consultancy...