Advertising

American Airlines appoints Walton Isaacson its multicultural agency

By Tunde Animasaun As a way to ‘better connect with Black travelers' and cash...

Meet MARKETING EDGE Co-ordinator @ IMC Quarterly Virtual Summit – Tolulope Medebem

Tolulope Medebem is the Vice President of the Experiential Marketers Association...

VaynerMedia wins Reckitt’s wellness brands $100m account

VaynerMedia has emerged as the worldwide artistic and social enterprise agency for...

Media planning and buying recover from pandemic as risks persist 

By Abimbola Mohammed As the world gradually adjusted to the new normal at the...

Nike plans $1 billion global media review for Q1, 2022

There are indications that  Nike may have commenced the preliminary stage of global...

Banking sector advertising gulp N6billion in 2020, amid Covid-19 lockdown

By Dele Ojo The Nigerian Banking and financial industry expended some N6.2 billion...

MARKETING EDGE holds virtual summit on Advertising Industry reform

By Oghale Mafuru Agenda-setting Publication, MARKETING EDGE is geared up for another...

Stakeholders laud MIPAN President’s Dinner & Awards Night

By Abimbola Mohammed Echoes from the recently held MIPAN President’s Dinner...

Shobanjo advocates more wholesome, deeper creativity

By Felicia Nwosu The iconic legend and Czar of Marketing Communications, Dr. Biodun...

MIPAN honours Dr. Shobanjo with Lifetime Achievement Award

By Oghale Mafuru To celebrate the iconic feat of the acclaimed legend of advertising...