Advertising

10 biggest brand acquisitions and partnerships of 2021

By Zion Rufus Across industries, 2021 has seen a wide range of some of the biggest...

Strategy in data collection is just as important as implementation— Lanre Basamta

By Zion Rufus As it currently sits, for individuals, governments, marketing, advertising,...

MARKETING EDGE on TV hosts Kellogg Tolaram’ s Adenike Owolabi this Wednesday on TVC News DStv Channel 418 at 12:30 PM

By Oghale Mafuru Foremost marketing and advertising television program, MARKETING...

AAAN partners UN-stereotype Alliance to dismantle harmful stereotypes in local ad industry

By Felicia Nwosu In a bid to build an advertising ecosystem devoid of gender bias...

IMC experts call for mental health inclusivity amidst new COVID-19 variant

By Oghale Mafuru The impact of the global Covid-19 pandemic has been very devastating,...

Global outdoor advertising market to hit US$58.80 billion in 2025

The global outdoor advertising market value is forecasted to reach US$58.80 billion...

Biggest media account reviews and wins of 2021

By Zion Rufus Just when we thought 2020 was going to be the only year with the...

McDonald’s moves U.S. Media Buying and Planning from Omnicom to Publicis

McDonald’s is moving its multi-million dollar national media buying and planning...

Nick Law leaves Apple after 2 year stint

Nick Law, Apple’s Vice President of marketing communications integration, is departing...

Omnicom Group mourns Barry Loughrane who passed on at 89

Barry Loughrane, one of the great men who passed the sand of time in the advertising...