Tag: Advertising

Covid-19 has created a shift in media consumption among Nigerians – experts

By Abimbola Mohammed The rising popularity in digital media, mobile phones, innovation...

The broadcasting and competitive landscape has changed and will continue to do so – Serge Noujaim

Serge Noujaim is the Chief Executive Officer of COOL, WAZOBIA, INFO AND AREWA RADIO....

Advertising agencies record significant growth amid economic challenges – experts

By Oghale Mafuru The year 2021 witnessed several disruptions to economic activities...

LIA announces Pharma & Medical Shortlist

Eleven entries shortlisted in the 2021 Pharma & Medical competition. Rich Levy,...

Noah’s Ark wins at 2021 Loeries, emerges only West African agency awarded

One of Nigeria’s leading creative advertising agencies, Noah's Ark Communications...

Increased Privacy: Marketing is about to get more expensive for digital marketers— Oti Ukubeyinje

By Zion Rufus The past year has seen an increased focus on user privacy across...

PHD global marketing chief to step down

Chief Marketing and Communications officer of PHD Worldwide, leading Media and Marketing...

Why advertisers will spend more on media – experts

By Abimbola Mohammed Experts in the Nigerian media buying and planning sub-sector...

OOH practitioners envisage positive business outlook for last quarter

By Felicia Nwosu For many organisations across the globe, the devastating impact...

UK advertising spend to exceed £29bn this year with increased recovery predictions

Record £7.9bn ad spend forecast for Christmas period, almost £1bn more than 2020 The...