Tag: Advertising

I have positioned Eat ‘N’GO to be Africa’s largest QSR company, says Patrick McMichael

From being just a very small company of 63 stores in 2018, today, Eat N’GO, a leading...

Fintech firm cuts annual marketing budget with Generative AI by $10M

By Ralph Tathagata Klarna, a fintech firm and one of the early adopters of Generative...

MARKETING EDGE On TV hosts Otis Ojeikhoa tomorrow

By Felicia Nwosu The Industry Conversation Segment, a pivotal part of the leading...

Children’s Day 2024: Experts harp on need to harness data for safer future

By Seun Johnson Every 27th of May, Nigeria joins other countries around the world...

Twisco, Onga, Loya Milk sponsor Children’s Day Golf Tournament

It was fun, glamour and funfair on 27th May 2024 as three marketing leading brands...

ACAMB conference set to drive collaborative solutions

By Felicia Nwosu In a bid to revolutionize customer service within Nigeria's banking...

Advertising chiefs blame sector’s lack of growth on low entry point

By Felicia Nwosu Some practitioners in the Integrated Marketing Communications...

Brand building has become nice to have amid survival – Afolabi

By Abimbola Mohammed Victor Afolabi, CEO, GDM Group, one of the leading experiential...

Rexona launches new 72hr Deodorant, unveils ‘Stay Dry and Fresh for Longer’ campaign

In a move to revolutionise the deodorant market in Nigeria, global leader Rexona...

Diageo to roll out paper bottles for Baileys cream

By Ralph Tathagata Diageo says it is introducing a paper packaging trial for its...