Tag: Advertising

Zepz eyes global expansion to drive growth

By Oluwatosin Ajayi Zepz, a London-based international money transfer service...

Authentic storytelling, technology will define PR in Africa this year – Bejide

By Abimbola Mohammed Nene Bejide, Founder/CEO of Blanch Aigle Communications,...

Diageo outlines AI-driven trends that will transform social drinking in 2025

By Ralph Tathagata In its Distilled 2025 report, Diageo, the global drinks giant...

How Nigerian brands harness regional nuances to engage audiences

By Seun Johnson With over 250 ethnic groups who co-exist with different languages...

Experts predict trends in creator economy, raise expectations for 2025

By Abimbola Mohammed As the creator economy continues to grow and evolve, experts...

Newspaper ads market to hit $27.94m in 2025 amid declining growth rate

By Seun Johnson The newspaper advertising market in Nigeria is projected to reach...

Jury Presidents for Pitcher Awards 2025 announced

By Amos Oladele Pitcher Festival of Creativity has announced the first set of...

PHD Nigeria shares insights on trends that will shape media industry in

By Abimbola Mohammed As the Nigerian economy continues to recover, with the International...

Modern marketing should be driven by key principles – Global CMOs

By Ralph Tathagata Modern marketing is a mindset, fueled by a few key principles....

Brands jump on Dry January campaign

By Abimbola Mohammed As the holiday season comes to a close, many consumers are...