Advertising

Build, don’t just sell: escaping the trap of short-termism

In today’s marketing landscape, everything is urgent. Budgets are more constrained....

Audience measurement systems market on track to hit USD 10.83 billion by 2033

Fresh insights from Business Research Insights reveal that the global audience measurement...

ADVAN sets stage for 2025 CMO Forum with focus on growth, governance, AI

The Advertisers Association of Nigeria (ADVAN) is gearing up for its flagship 2025...

PHD secures spirit of Tasmania Media partnership

PHD has just taken on the role of media agency of record for Spirit of Tasmania. This...

WFA report reveals how GenAI sparks strategic shift in global media

Multinational brands are actively integrating Generative AI into media planning,...

MARKETING EDGE ONTV to host Taiwo Ogunwumi today

This Wednesday, MARKETING EDGE ONTV hosts Taiwo Ogunwumi, the Chief Executive Officer...

Canal+ makes ambitious move in staggering $3 billion MultiChoice takeover

French media behemoth Canal+ has acquired MultiChoice Group in a staggering $3 billion...

A roar returns to Lagos as Optimum Exposures prepares to unleash ‘The Lion’

Something monumental is stirring in the heart of Lagos. A familiar landmark, long...

WPP’s Chris Wade steps down, Michael Frohlich named successor

Chris Wade, Director of Communications and Corporate Affairs at WPP, has officially...

Creative or deceptive? Cannes Lions campaigns that crossed the line

Cannes Lions campaigns that crossed the line have sparked intense debate within the...