Tag: Advertising

The ‘dark side’ of social media influencers on marketing and advertising

By Ralph Tathagata Social media influencers (SMIs), who are Al's identified as...

World Bank to sign $2.2bn loan for Nigeria this year

By Taiwo Osho Following a request for new loans, the World Bank has approved a...

Internet penetration in Nigeria set to hit 70% by 2025

By Seun Johnson Internet penetration in Nigeria is set to soar to 70% by 2025....

What traditional magazines teach us about digital marketing

By Mofeoluwa Awe In the age of instant content and digital marketing, where social...

NIPR opens nominations for 5th NSA, unveils committee

By Seun Johnson The Nigerian Institute of Public Relations (NIPR), in partnership...

IMC industry has witnessed significant growth, GDM boss reflects on 15 years journey

By Seun Johnson The Integrated Marketing Communication industry has undergone...

Schumacher ousted as Unilever’s CEO amid investors’ pressure

By Ralph Tathagata In a shocking move that jolted both global investors and analysts,...

International Mother Language Day: How brands command loyalty via mother tongues

By Mofeoluwa Awe Language is more than just a means of communication, it is the...

Campaign Convene 2025 speakers announced

By Amos Oladele New York Festival Advertising Awards, on behalf of Campaign US,...

Cormart commissions state-of-the-art chemical blending plant in Ogun

By Seun Johnson Cormart Nigeria Limited, a leading chemical and food raw materials...