Tag: Advertising

Integrated solution is key to marketing efficiency – Alegbeleye

By Felicia Nwosu To achieve maximum marketing efficiency, maintain relevance and...

How global brands use trendjacking to birth iconic advertising campaigns

By Zion Rufus In recent years we have seen brands jump on the bandwagon of trendjacking....

Nigeria gets Microsoft’s $200m African Development Centre

By Felicia Nwosu Microsoft, the global technology giant has announced the opening...

Cannes Lions announces 2022 See It Be It finalists

Cannes Lions has today announced the 2022 See It Be It finalists. Six female industry...

BBDO appoints Luiz Sanches, Matt MacDonald as Chief Creative Officers

Advertising agency BBDO Worldwide, has appointed Luiz Sanches as chief creative officer,...

Telcos bar SIMS unlinked to NIN

By Zion Rufus Following the directive of the Federal Government, Nigerian Telcos...

Coca-Cola moves into Metaverse with new Zero Sugar Byte

By Abimbola Mohammed In a bid to expand growth opportunities, iconic soft drink...

Emmanuel Agu decries the dearth of qualified professionals

By Oghale Mafuru Marketing is one of the most fundamental functions in any organisation....

PR is highly misunderstood- Kelechi Nwosu

By Oghale Mafuru To reposition the Public Relations practice in Nigeria, The Chief...

MARKETING EDGE on TV hosts EAT ‘N’ Go’s McMichael this Wednesday

By Oghale Mafuru Foremost advertising and marketing television program, MARKETING...