Tag: Advertising

Brands empathising with consumers’ pocket size

By Felicia Nwosu Consumers have a lot of choices these days, yet, they’re also...

Over 200 students celebrated Children’s Day with MTN and Google

In commemoration of Children's day, MTN Nigeria in partnership with Google hosted...

Cannes Film Festival: 75 years of celebrating growth

By Zion Rufus Bringing together about 35,000 film professionals and the biggest...

Climate change: A call on creative educators to drive real change

The lukewarm outcomes of COP26 last year confirmed the reality of relying on the...

Don’t let fear be your team’s underlying emotional current

The way marketing leaders behave directly influences their teams. Positive CMOs are...

Ozekhome takes MARKETING EDGE’s workforce on masterclass session

By Abimbola Mohammed To consolidate its leadership position in authoritative news,...

NBCC urges reorganization of Nigeria’s FMCG sector

The Nigerian-British Chamber of Commerce (NBCC) has called for the reorganization...

Jonathan Lee becomes Grey’s Global Chief Strategy/Data Officer

Jonathan Lee has been named Grey’s Global Chief Strategy and Data Officer. The...

10 brand names that have fallen to genericization in Nigeria

By Zion Rufus Genericization has been one of the biggest trepidations brands have...

Nwanne Di Uto campaign, clarion call for Igbo unity

‘Obu’ro etu mmadu ji gbu agazi na ahu ka’oge ji gbu agizi nor na’anya’,...